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Beste Wahl Cardo Verlag 
Customer Relationship Management (CRM) in der Praxis: Begriffe, Grundlagen, Verfahren - Von Analyse bis Zufriedenheit. 2 Springer Gabler 
Customer Success Management – Kundenerfolg als Geschäftsstrategie: Wie Business-Kunden ihre Ziele erreichen können Springer Gabler 
Effektives Customer Relationship Management: Instrumente - Einführungskonzepte - Organisation Royal Canin 
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